About – VPCG

About VPCG

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ABOUT US

We Provide Creative Solutions for Your Creative Ideas

VPCG (Visual Point Creative Group) is an award-winning, full-service communications, marketing and public relations firm based in Harare, Zimbabwe. It is affiliated to Publicis Groupe Africa, which is one of the world’s largest communications holding companies and the fastest growing network of communication agencies in Africa. Publicis Groupe Africa sought out the best communication agencies in Africa, to form teams that are diverse, homegrown and undeniably African.

They are bold, dynamic and filled with ambition and growth. They are mobile and technically connected. They think local on a global scale and are the future of the brand exposure landscape across the African continent. A global network not just built for Africa, so that wherever you need to communicate in Africa, you have the best African team to tell your story. They’re an interconnected, best of breed African collective and VPCG is proud to be part of the team!

“VPCG is an award-winning African communications firm affiliated with Publicis Groupe, providing marketing, PR, and storytelling across the continent.”

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OUR TEAM

The Faces of VPCG

Reg Makuchete

Group CEO

Reg Makuchete

Growing up in Zimbabwe, reg always had a creative way of doing things. Ironically, it was his hunger for success that made him soar. Reg started his career as a Software Designer and Developer at Image Tech Solutions.

At the young age of 21, he became the General Manager of Design@7 Image works. Over the next four years, Design@7 won several big advertising accounts and Web Development projects across Southern Africa.

After enjoying the Software industry, Reg decided to fully venture into the advertising industry, where he managed to rise quickly. He worked for different ad agencies within Zimbabwe.

However, desiring greater heights and realising his gifts, reg decided to start his agency. In 2007, VPCG (Visual Point Creative Group) was launched in a humble one roomed office setting. VPCG now stands as one of Zimbabwe’s fastest growing ad agencies with a growing list of solid brands.

Along the way, Reg has received some personal accolades recognised countrywide. To date, he is the only advertising industry practitioner to be awarded the Prestigious Zimbabwe National Chamber of Commerce (ZNNC) Entrepreneur of the Year – 2014 and he was part of JCI Zimbabwe’s Ten Outstanding Young Persons of 2015, an award that has been won before by various greats, Winner, Megafest Business Awards – 2016, Top Outstanding Manager, CEOs Network Awards – 2024.

He is a proud husband, father, football fanatic and loves modern world technology.

Vincent Kahiya

COO

Vincent Kahiya

Vincent (VK) is a vastly experienced communications practitioner with over 25 years OF experience covering Journalism, Editing, Public Relations and Public Information Management. Apart from media where he edited the Zimbabwe Independent and NewsDay before rising to the position of MD for Alpha Media Holdings, he has worked in PR and Reputation Management advisory roles with local and international organisations including Lafarge – HlCim and the World Association of Newspapers where he sits on the Junior Board which looks at diversity in news. He is an international trainer in Journalism, Social media Policy and Governance and Digital Media Project Development.

Clementine Makuchete

CFO

Clementine Makuchete

Clementine is one of the founder members of VPCG; she joined in 2006. Her role as Principle Director involves strategic and business planning for the company. Providing financial advice, managing risk and liaising with internal and external auditors, ensuring the company is financially sustainable. She is Central to developing strategies for growth and innovation including future acquisitions.

Throughout her career, she held several related posts locally and abroad outside the company. She holds two degrees in Marketing and Finance, as well as a Diploma in Social Science.

She is a Non-Executive Director at Magfin Investments and, more significantly, is a Director at CotlamTrading, one of the most successful retail Companies in Zimbabwe.

Dudu Mungure

HR Manager

Dudu Mungure

Dudu is a multi-skilled individual with over 10 years of experience in Human Resources, Sales and Marketing and Customer Care. She holds a BBA in Marketing Management and an Advanced Diploma in Information Technology.

Lucille Chiwisa

Client Service Manager

Lucille Chiwisa

Lucille is a seasoned client services manager with over a decade experience in the advertising industry. She leads a strong client portfolio which is key in formulating exceptional client relationships, driving business growth through strategic partnerships and leading award winning campaigns. Her expertise spans from Client Strategy and Management, Account Planning and Execution, Team leadership and Collaboration, Project Management and Coordination.

She holds qualifications in Digital marketing, Customer Experience and currently pursuing a Professional diploma in PR and Corporate communications.

Farai Mapfumo

Creative Director

Farai Mapfumo

She holds qualifications in Digital marketing, Customer Experience and currently pursuing a Professional diploma in PR and Corporate communications.

Swithun Rinashe

Head of Strategy

Swithun Rinashe

Head of Strategy

Swithun is a multi-skilled Creative Strategist with over a decade of good all-around writing and creative expertise to identify with clients’ needs and craft compelling and creative concepts that grow their brand through traditional and digital platforms. His experience allows him to timeously complete any project, from brainstorming to clients’ final sign-off. Throughout his career, Swithun has given life to blue chip brands like CBZ Holdings, Dairibord Holdings, FBC Holdings, NSSA, Old Mutual, NetOne, TIMB and TelOne, to mention a few. Beyond our border, he has been impactful in taking global brands such as British American Tobacco (BAT Zimbabwe, Nestle, Pepsi, VISA, Total Energies to the next level.

Swithun holds several qualifications in Public Relations, Broadcasting & Communication, Digital Marketing and Salesmanship.

Tapiwa Nyakabau

Designer

Tapiwa Nyakabau

Tapiwa has over 8 years of work experience in the design, print & advertising industry. He has been with VPCG over 5 years now & looking forward too many more years of re-imagining, reshaping and recreating the creative design industry of Zimbabwe. He has a Diploma in Print & Graphic design

Stern Muguti

Art Director

Stern Muguti

Stan is driven by a deep passion for African brands, I bring a unique perspective to each project, consistently delivering high-quality work on time and within budget. His experience in managing multiple projects simultaneously with a keen eye for detail ensures that every piece resonates with precision and impact. Always eager for new challenges, He iscommitted to expanding my expertise and staying ahead in the dynamic field of graphic designing.

Arnold Tsiga

Finance Manager

Victor Mazivanhanga

Traffic Manager

Victor Mazivanhanga

Victor is a results-driven Traffic Manager with over 14 years of experience in managing diverse projects and budgets. Skilled in developing and implementing innovative strategies that ensure project success. A dynamic professional committed to inspiring team performance and achieving outstanding results. In addition,he is an award-winning copywriter with over 17 years of experience working with various ad agencies in Zimbabwe. Proficient in leading campaigns across all media for a wide range of clients, from small start-ups to established businesses. His creative concepts have won awards and attracted clients, boosting product sales, and generating business growth.

Antonio Bhebhe

Animator

Antonio Bhebhe

Antonio is an experienced graphic designer and animator with a strong passion for visual storytelling, which he does by creating compelling designs and engaging animations that resonate with diverse audiences. In addition to design work, he enjoys photography, capturing moments that inspire and evoke emotion. HIs diverse skill set allows me to deliver cohesive and impactful creative solutions across various media.

Tinashe Munoriarwa

Strategy Executive

Tinashe Munoriarwa

Tinashe is a diverse and innovative professional that holds experience and expertise in Communications, Marketing, Research, Strategy and Project Management . With over 8 years experience, Tinashe has a proven track record in providing formidable strategic insights for diverse brands operating in different sectors such as FMCG, Banking and Finance and Telecommunications to name a few .

Tavengwa Muza

Logistics Manager

Clyde Musiya

Driver

Tobias Mazimoyo

Caretaker

Melania Musanhu-Mudyiwa

Media Executive

Melania Musanhu-Mudyiwa

Melania is a highly accomplished media executive with over 5 years of experience driving business growth, innovation, and excellence in media. Proven expertise in strategic planning, content creation, digital transformation, team leadership, and customer experience.She holds several qualifications i in English Studies , Media and Communications, Digital Marketing and Customer Experience.

Magdaline Nhira

Front Office Manager

Magdaline Nhira

Magdaline is first face you see when you visit VPCG and the first port of call whenever you need anything from the agency. For over 5 years, she has managed our office making sure that VPCG’s work environment is pristine and ready to welcome everyone that walks through VPCG’s doors.

Blessing Mberi

Accountant

Blessing Mberi

Blessing is a highly skilled and detail-oriented Accountant with expertise in financial management, He brings precision and efficiency to VPCG’s Accounts Department. He is a holder of an Honors Degree in Entrepreneurship and Business Management from Chinhoyi University of Technology, Blessing possesses a solid foundation in business principles. His Professional Strengths are Debtors and Supplier Account Management, Asset Management and Invoicing and Financial Administration. Blessing ensures seamless financial operations, fostering business growth and profitability.

Tulani Sibanda

Chef

Tulani Sibanda

Tulani is a Hospitality professional with a Diploma in Hotel and Catering Supervisory Management. She has over 5 years experience the in Hospitality industry.

Shylet V. Gaviyao

Accounting Bookkeeper

Shylet Gaviyao

Shylet Gaviyao is a results-oriented bookkeeper with a keen eye for detail. Her six years of experience in the Motor and Advertising industries, combined with her Bachelor of Commerce Accounting Honors Degree, enable her to streamline financial processes and ensure accurate reporting.

Angela Tsuro

Account Executive

Angela Tsuro

Angela has over five years’ experience in communication, public relation, customer relations, advertising and marketing .She has managed to work with different brands diverse sectors in banking, telecommunication, construction to tell their different stories and using different strategies to achieve their objectives and mandate.Angela is a goal getter that wants to keep adding value and eager to continue learning to empower herself. She holds several qualifications in media and communication, digital marketing and project management.

Kelvin Musekiwa

Graphic Designer

Kelvin Musekiwa

Kelvin is an accomplished and experienced professional with a knowledge and expertise in the field of Graphic design and holds a National Diploma With years of industry experience under his belt, he has honed his skills and developed a keen eye for detail, creativity, and innovation. He is passionate about all the things that involve creativity and new forms of self-expression to improve his skills.

Valentine Jafikoni

Business Development Manager

Valentine Jafikoni

Valentine Is the Business Development Manager who is responsible for driving the company’s growth by identifying new business opportunities, building relationships with clients, and fostering long-term client relationships. With over ten years’ experience in the industry he has worked on different brands local and international. He spearheaded and developed different brands within our portfolio. He is a strategic thinker and pays attention to detail. Valentine holds a degree in Marketing Management and qualifications in customer experience, digital marketing and sales management.