The rise of Podcasts in the last decade has been astronomical, presenting itself as a new means to absorb and consume content. This communication avenue has created a new generation of content creators that seek to embrace, evolve and enforce the right to free speech. 

On the other hand, podcasts have presented themselves as a tool for strategic Public Relations for big brands. Big Brands such as Nestle and Visa have incorporated Podcasts into their communication and marketing ecosystem. Ownership of these Podcasts has brought about the inception of what is termed “Branded Podcasts”. 

Branded Podcasts have allowed brands to create organic communities that are solely there to understand, support and resonate with their brands. Through branded podcasting, brands are achieving brand resonance, which assures them that they are building trust, providing thought leadership and connecting with their patrons at a deeper level through the one-on-one connection.  

More importantly, it has given brands the ability to tell their story, control the narrative and build customer capacity and efficiency. With the rising demand of customer expectations, branded podcasts have allowed brands to communicate and showcase their company culture. 

Evidently, branded podcasts have become part of the content mix and the digital ecosystem presenting themselves as the future of strategic PR for big brands.  

At VPCG, we provide strategic input into how brands can set up their own Branded Podcasts. We can help you curate content, build your audience and more importantly amplify your brand story. 

Talk to us today!!!!!